No, You Don’t Need a $2,000 Bike to Get Fit: Meet the Fitness Brands That Actually Get It

Let’s be honest: we’ve all been tempted by those shiny, expensive fitness gadgets that promise to turn us into Olympic athletes. But here’s the thing—your fitness journey doesn’t need a price tag the size of your rent check. In fact, some of the best fitness brands out there don’t care if you own a single dumbbell. They’re more interested in making you feel strong, confident, and part of a community. Here are three fitness brands that prove you don’t need a closet full of gear to get in shape—and actually enjoy it.

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PrideFit: Where Strength Is About More Than Muscle

Images of the Pride Fit app

If you think getting strong means spending hours lifting weights at the gym, PrideFit is here to gently—but firmly—prove you wrong. This fitness community isn’t about who can deadlift the most or who has the latest workout gear. Nope, PrideFit is all about building strength in ways that actually matter, like confidence, resilience, and the ability to do a push-up without face-planting.

Founded by a Sam Leicht, an NYC fitness and broadway veteran, PrideFit offers workouts that you can do anywhere, no fancy equipment required. Just bring yourself, a bit of floor space, and maybe a yoga mat if you’re feeling fancy. The best part? This is a community where everyone’s welcome, no matter your fitness level.

So go ahead, drop the dumbbells and pick up some self-love instead.

Le Sweat: The Anti-Gimmick Workout You Didn’t Know You Needed

Founder Charlee Atkins.

In a world obsessed with the latest fitness trends (we’re looking at you, overpriced treadmills), Le Sweat is a breath of fresh, no-nonsense air. Created by Charlee Atkins, a certified strength and conditioning specialist, Le Sweat skips the gimmicks and gets straight to the good stuff—science-backed workouts that actually help you move better.

Here’s the kicker: you don’t need an exercise bike, a treadmill, or overpriced rowing equipment. Yep, you read that right. No contraptions that double as coat racks. Just you, some basic equipment, your body, and a solid plan to get stronger, more flexible, and a whole lot happier.

Because let’s face it, we could all use a little less stress and a little more feel-good movement in our lives.


Amanda Jenny: Because Fitness Shouldn’t Feel Like Punishment

Tired of workouts that feel more like torture sessions designed to make you feel bad about yourself? Meet Amanda Jenny, the fitness pro who thinks you deserve better. With a background in dance and Pilates, Jenny’s all about honoring your body’s needs—no grueling bootcamps or soul-crushing spin classes required.

Jenny’s workouts are refreshingly simple and surprisingly effective. No need for a home gym that costs more than your annual vacation. Just grab a mat, maybe a small prop or two if you’re feeling ambitious, and get ready to move in ways that make you feel strong, capable, and, dare we say, happy. Because fitness should be something you actually look forward to, not just another item on your never-ending to-do list.


So, before you drop a small fortune on that new fitness gadget, take a step back and ask yourself: do I really need it? Or would I be better off with a community that supports me, a workout that doesn’t require a credit check, and a fitness routine that makes me feel genuinely good?

The answer might surprise you. And your wallet will thank you.


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